No comments about Introduction to Business Law (Custom).

5 comments about Breaking The Money Barriers.

1. What a find! I was overwhelmed with the 1000s of books out there about success. Thank God I found this one. Duckett lays out the path for finding your life purpose in 4 easy steps, how to put it into action, how to create the finances to live it, how to balance your life and build wealth, have fun along the way, and so much more. Packed with testimonies, and simple, fun, and easy-to-implement ideas for creating what you want in life. WOW!



2. This book is all over the map, alternating between motivational gibberish ("Don't EVER give up!"), basic financial theory ("Spend less than you earn") and dangerous advice ("Make your money grow at least 20% monthly"). Read "The Richest Man in Babylon" instead. It's cheaper and it has better advice.



3. I've read many books over the years on wealth accumulation, financial planning, money management, and a number of other topics pertaining to money. I'VE NEVER READ ANYTHING SO POWERFUL AS "BREAKING THE MONEY BARRIERS" IN MY LIFE!!! I almost didn't buy it based on a couple of negative reviews, but a friend of mine told me this book is a "must read". Well, I read it and it has changed my life and finances. When the other books gave me a direction, "Breaking The Money Barriers" filled in all the pieces for me. I would strongly urge everyone to read and benefit from the wealth of knowledge this author has to share.



4. I almost didn't buy "Breaking The Money Barriers" based on a few bad reviews. After reading the book and applying the clear and easy to understand steps, I made over $50,000 in 90 days. I continue to use Dr. Duckett's easy to understand system of wealth accumulation and plan to retire within the next few years. Before reading this book, all I could hope to do was receive Social Security someday. Now, I'll have all the money I need for the rest of my life.

   I have read numerous motivational books and financial books. I have been a motivational seminar junkie but this information is waaaaaay beyond hype or motivation. Using Dr. Duckett's simple to apply formulas, I have increased my income SUBSTANTIALLY and increased my overall happiness in life. TO THOSE WHO HAD SOMETHING NEGATIVE TO SAY ABOUT THE SECTION ON FEAR--I HAVE ONE THING TO SAY, "Reread that section. It has helped me to overcome some of my fears I've been dealing with for almost 60 years.

   The only reason someone would have anything bad to say about this book would be if that person was atheist. Dr. Duckett does mention God in it and some people are very offended these days by a person being brave enough to express their spirituality.

   Do youreself a favor. Buy this book and reread it to your loved ones. It will help to create a brighter financial future and happier life for anyone who is exposed to this unusual approach to wealth accumulation.

   I don't know this Dr. Duckett but I sure would like to meet him one day. Until that day comes all I can say is thank you God for this information--just in the nick-of-time.




5. This is a good book for people beginning their studies in gaining wealth. The concepts are simple to understand. This book gives a good, basic look at the principles of gaining wealth.
   
   Dr. Duckett offers the opportunity to receive a free Personality Profile Test via email. If you would like to take the free Personality Profile Test then write to ICS Research (icsresearch@cs.com) to request a Success Personality Profile test and mention the name Terry Holt.

No comments about 401(k)nowledge: Practical Advice for Retiring on Your Own Terms.

No comments about The 360 Degree Leader Participant Guide.

2 comments about The NEW Lean Pocket Guide.

1. I found the book very simple, easy to read, understand and remember.
   You can find the tool you need in few seconds.
   I made a gift to "lean projects" collegues & get a very enthusiastic feedback!
   A must have!



2. One of our clients recently hired a contract engineer from China and The New Lean Pocket Guide (Chinese Edition) is exactly the tool they needed to help the new engineer grasp the lean concepts. In our global economy, language can be such a huge barrier. Everyone else in the company was using the English version of the New Lean Pocket guide and to find the book with a Chinese version was a Godsend. The translation is absolutely accurate and the engineer now feels truly part of the team. When he returns to China, he's planning on using it to implement lean initiatives in there. The New Lean Pocket Guide has become the client's bible. It's outstanding; clear, direct, and comprehensive. We highly recommend it to all of our clients going lean.

1 comments about Accounting for Governmental and Nonprofit Entities w/ City of Smithville - Text Only.

1. Text is poorly organized. Information from later chapters is required for homework of previous chapters. Test bank has extremely detailed questions that requiring combing the chapter for evidence of an answer.

5 comments about Advertising to Baby Boomers Revised.

1. If malpractice litigation against ad agencies becomes a trend, Advertising To Baby Boomers will be the plaintiff attorneys' Exhibit #1. Nyren blows giant holes in the ad community's unfounded ideas about boomers. He shows how agencies blindly accept trendy notions about Boomers being persuastion-resistant when the truth is they often don't know jack about boomers and run from the challenge, hurting their clients in the process.
   
   I loved the author's witty vibe. It makes a great airplane read if you don't mind getting weird looks from chuckling too much. I predict this book will increase the trend of in-house agencies, especially where the target market is mainly Boomers. If I owned an ad agency I'd make every account exec and creative under 45 read Advertising to Baby Boomers and write a book report.



2. Like the old Doublemint gum ads you get Two-Two-Two good things in one from "Advertising to Baby Boomers." Chuck Nyren has written a guide to successfully advertising to boomers from the ad buyers point of view, and gives great insights into the boomer market as well. There's only one thing to do with this book - Buy it! Then enjoy the wonderful humor, serious analysis, and gutsy commentary about how to get the most from working with an agency to get your message across. It's a book that will remain a resource for years to come.
   
   John Migliaccio, Ph.D.
   President
   Maturity Mark Services co,
   Co-Author, "77 Truths about Marketing to 50+ Consumers"



3. The book is riddled with bad advice throughout. It is out of touch, misleading, and perhaps the greatest sin of all, lacks any research or data points. It is pure opinion and conjecture based on the author's own experience as a Boomer. I can't even imagine the ego at work that would allow a person to think that they themselves define a generation. A few gems:
   
   1) According to the author, infomercials are the best way to reach Boomers - because whereas they are far too savvy to fall for tricks such as viral marketing, they lack the capacity to operate a remote control.
   2) Apparently "branding" is the new buzz word in advertising - and has only been in use the last ten years. (Guessing from the rest of the book, I'm not sure the author has been inside an advertising agency since the mid `80's) Boomers are too smart to go for these "shenanigans" (his words, not mine).
   3) According to the author's advice, marketers should just highlight product benefits, and ask consumers to define who the brand is. He then went on to give an example that proved this is perhaps the worst thing you could do. He manages to redefine a major sneaker brand, known for superior fit and performance, as "not too ugly."
   4) The examples he gives for products that should be marketed Boomers are often standard household goods, rather than products that have particular appeal to empty nesters or the aging population. I agree that many marketing efforts for household goods should not exclude Boomers - but why would you direct advertising of this type towards a household that statistically has half as many people in it than the next younger generation? If you are a toothpaste manufacturer (the example given in the book) wouldn't you prefer that consumers buy twice as much of your product?
   5) The chapter on anti-aging drugs, one of the largest marketing opportunities for Boomers, not only focused entirely on Viagra, but included the author's personal experience with the drug. Ew.



4. Even if I weren't a baby boomer, I would take this book very seriously. This book is a real wake up call and perhaps a watershed in the way marketers should look at reaching boomers. It is not enough as Chuck reminds us to simply stick images and sounds of the 60's in your campaign to allude to our youth, but rather he gives some very realistic and well thought out ways to tap into what really goes on inside the head of someone who is part of the single most important generation to walk the planet up to this point. And who better to tell that story than someone who has lived it and actually been born into the world of advertising. Read his bio--this guy is literally a creation of the ad world.
   
   Bottom line if you get the idea that you need to reach baby boomers, Chuck's book is the foundation for that effort.
   But in fact, he also gives some very practical advertisng and marketing advice to reach any demographic cohort, and his take on branding is a must-read, nothing short of a revelation. And his dry wit is quite compelling as a read. None of the usual textbook boring mumbo-jumbo often found in marketing books.
   
   In my experience helping launch CNN, and redefining local broadcasting with the launch of FOX, I could have used this very practical tool over and over again. I would love to (and may) give this book out to all my clients.



5. In the future -- after many of us Baby Boomers are dead and buried -- Nyren's book could well be hailed as a classic in the annals of advertising education. Looking back, some may call him a pundit. Others may call him a visionary. Both would be correct.
   
   Whether you agree with him or not, Nyren's work is straight talk about the state of affairs at many of the world's leading advertising agencies today -- especially regarding the way in which they think about a cohort they choose to ignore.
   
   Here's part of an imagined new employee orientation session. It takes place when a thirty-something veteran at an ad agency is giving advice to a recently recruited twenty-something trainee:
   
   "At our shop, here's our attitude about Baby Boomers: Hey, if the client doesn't mention `the elephant in the room' that's okay. We don't bother bringing up the topic, either.
   
   "And if nobody talks about them, the geezers will simply die off quietly and never be missed. After all, folks over 50 comprise only about 25 percent of the American population. (That's by no means a majority.) They hold only 70 percent of U.S. assets. (We don't really know who owns the other 30 percent.) Boomers wield annual spending power of only about $2 trillion. (Exactly how many zeros is that?) Well, heck, they need to buy stuff anyhow. So why waste creative energy in trying to influence them? Around here, we stick to doing the fun stuff -- creating award-winning campaigns for people our own age! We're the ones with the high credit card limits. Just yesterday I had to increase my card limit to 34 grand. By the way, what's yours?"
   
   Does Advertising to Baby Boomers draw controversy -- sometimes scorn -- within the advertising agency community? Yes, it probably does. But its target market is not the agencies. Rather, the real target market is CLIENTS. Nyren's is one of the few books designed to better inform advertising agency CLIENTS on how to deal with a massive demographic shift forced by the relentless march of time. In my opinion, it's a "must-read" for any business owners or executives who wonder which half of their advertising dollars are being wasted.

5 comments about The WEALTH EQUATION.

1. This is a breakthrough investment book. Tanous has figured out why the vast majority of investors can't get rich simply by following someone else's advice. The ingenious test which determines investment personality works with scary accuracy, based on the tests we did with a number of friends and colleagues. The investment advice is very sound and well grounded, and the portfolios in the back of the book offer a much more sophisticated approach to portfolio creation than I have seen before. I admit, it took more careful reading to understand some of the intricacies of these portfolios, but the effort was well worth it. I recommend this book highly for those who want to create an intelligent and well-balanced portfolio of stocks or mutual funds geared to their own personality as investors.



2. An avid reader and financial planner since 1972 I can encourage new and experienced investors alike to read this book for "practical wisdom" adding excellent personal self understanding to make a portfolio and investment program really work. Reflects both research and experience of many sound and successful investment managers.



3. I enjoyed Tanous's previous book, Investment Gurus, and this one lives up to what I would expect from him. Tanous speaks plain English and, unlike so many others, doesn't over-promise. Here is a formula for creating wealth in an intelligent, easy to follow, way which takes into account one's personal profile. I loved taking the test and learning what I was really like as an investor! The advice is sound, the writing is conversational, and I came away feeling like I had finally learned something which I could use to reach my goals on the stock market. Highly recommended!



4. Because money is about personality, the genius behind linking money management to Myers Briggs does so much to customize money management to truly fit the personality. This book also helps couples who may have very different personalities gain insight into their money management styles.



5. This is the first investing book I have read which goes beyond the typical "Are you Very Aggressive vs are you Conservative?" question. By using the personality profile quiz, one reaches a deeper understanding of their investing psyche. From this one can develop an investing plan which works for HIM/HER! My wife and I both took the quiz and were enlightened with our different attitudes towards money/investing.

   The asset allocation pies are very helpful and much more specific than most I've seen. I highly recommend it.

No comments about Leadership and the Power of Trust: Creating a High-Trust, Peak-Performance Organization.

No comments about 100 Years of Li & Fung : Rise From Family Business to Multinational.